But what about us?

By
Sep 11, 2025
/
min read
Category

But what about us?

That’s the question Chef Grant Achatz asked in Chef’s Table when told there was no need to change his restaurant’s menu, because the guests hadn’t tried it before.

Why is this relevant for us as founders?

Just because the customer hasn’t seen it doesn’t mean the creator hasn’t outgrown it.

We get so focused on:

▶️ meeting customer needs

▶️ growing a team 

▶️ driving growth

▶️ provide value

… that we forget to check in with ourselves. 

𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐚𝐫𝐞 𝐩𝐞𝐨𝐩𝐥𝐞, 𝐭𝐨𝐨.

It’s just as important for you to meet your personal needs, your curiosity, your creativity, your joy, as it is to meet your customers’.. 

If you're building something that tastes vanilla to you,.then, what’s the point?

𝐃𝐨𝐧’𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐲𝐨𝐮 -and your team- 𝐦𝐚𝐭𝐭𝐞𝐫 𝐢𝐧 𝐭𝐡𝐞 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐭𝐨𝐨.

Newsletter

Sign up for Ricardo's newsletter and receive updates and tips today.