No one tells you how messy it gets.
The paradoxes.
The confusion.
The constant uncertainty.
You’re supposed to have answers, but half the time, you’re just trying to survive.
Being a founder means facing tough moments and still showing up, with honesty, vulnerability, and a willingness to learn.
Because the goal isn’t to have it all figured out.
The goal is to grow through it.
Raise above what you didn’t see coming.
So, if you’re feeling lost in the mess, welcome to the club! You are not the only one.

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