Passion doesn’t scale

Passion doesn’t build a business. Systems do.

When I first started Plushkies, I had plenty of passion.

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I could sell the product one-on-one.

I could talk about the mission for hours.

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And it worked for a while.

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We got good feedback. 

People liked the concept.

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But enthusiasm doesn’t scale your business alone.

Heart is great, I’m a sucker for it, but there also needs to be a “method to the madness”. Systems that work:

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✅ Channels.

✅ Funnels.

✅ Repeatable sales processes.

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And perhaps hardest of all, and what I would think most “unsuccessful” entrepreneurs can relate to is how difficult and lonely it is to hold the weight of sales -that is to say the company’s existence- in just one person's back. 

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