Staying true to your values doesn’t mean you have to fail

For a while, I thought failing meant I was being true to myself.

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If I stuck to my values and things didn’t work out, at least I wasn’t a “sellout.”

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There was no in-between. 

Either I was a failure, or I was a sellout.

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That mindset traps you.

That kind of thinking isn’t brave, it’s limiting.

It took me years (and a few bruises) to realise that.

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I also used to think real love was one-sided—the purest kind of love. Otherwise, it was too easy.

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The absurdity is now very clear.
That can only lead you to suffering.

If you’re running your startup based on assumptions, the best thing you can do is validate as soon as you can that they have some merit.