People don’t use what they make

𝐒𝐨𝐥𝐯𝐞 𝐚 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐲𝐨𝐮 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝. 𝐈𝐝𝐞𝐚𝐥𝐥𝐲 𝐛𝐮𝐢𝐥𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐲𝐨𝐮 𝐰𝐨𝐮𝐥𝐝 𝐮𝐬𝐞 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟.

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Great advice, but once a product becomes mainstream, the user experience gets taken for granted.

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​​I’ve been noticing it everywhere.

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A few weeks ago, I rented a beautiful Airbnb in Texas.

Great location. Gorgeous pool.

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But the pillows were so thick.
It felt like sleeping on a staircase.

The duvet was unbelievably heavy.

Perfect for the middle of winter in Montana.

Not so much for the summer in Texas.

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We could argue that mattresses and pillows are matters of preference, but some things are just objectively off.

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At a newly renovated hotel last week the e shower floor was dangerously slippery.

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No one prefers that.

No one is asking for that.

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People are making things they don’t actually use.

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And because they don’t live with the product, they don’t see what’s obvious.

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𝐆𝐫𝐞𝐚𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐚𝐫𝐞𝐧’𝐭 𝐦𝐚𝐝𝐞 𝐛𝐲 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨 𝐜𝐡𝐞𝐜𝐤 𝐛𝐨𝐱𝐞𝐬.

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They’re made by people who notice the little things, because they experience them with sensitivity and care. Have you ever used a product that made you think, “Did anybody actually used this before making it”?

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