Why your elevator pitch matters

“There are more new products entering the market each year than products already in it.” 

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I was told this while trying to enter mine into the market. 

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That’s why your elevator pitch really matters.
You have seconds to make someone care.

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When I was building Plushkies, I learned this the hard way. 

At first, I described them as:

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▶️ Toys in the shape of countries.

❎ Fun, visual, but missing the deeper value.

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So I pivoted our slogan to:

▶️ Awakening curiosity in kids about the world.

❎ Meaningful, but too abstract

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I also wanted to focus even more on the benefit for the final customer, so I changed to:

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▶️ Raising global children.

❎ Too vague for a cold audience.

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We continued to pivot until we ended up saying both things. 

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“We raise global children through toys in the shape of countries.”

Your pitch doesn’t need to sound super smart.
It needs to be clear, fast, and make people feel something.

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-> What it is.
-> Why it matters.
-> In under 5 seconds.

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If you're building something right now, test your pitch out loud.

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